New Design Loading | Atlanta Studio Space
Neutral Moon Studio has a new look and we can’t wait for you to see it. This re-designed is drenched with intention: to create a space that doesn’t just photograph beautifully, but feels beautiful from the moment you step inside.
Soft textures, elevated furniture, cozy corners, and playful vignettes now flow alongside natural light that makes every shot feel effortless. The energy? Grounded, magnetic, and unapologetically feminine. From branding sessions to headshots, content creation to lifestyle shoots, the space continues to support your creativity and confidence in every way.
And we are in love with the new Wall of Magnetism. A gallery of affirmations, prints, and energy pieces that set the tone for the entire studio, reminding you that your vibe is just as important as your visuals.
This redesign was created to breathe life into your sessions, your content, and most importantly, into every woman who walks through our doors. Our calendar is open, come experience the glow-up for yourself, and let’s make even more magic together.
Photography by Kelley Raye
Quick Beginner’s Guide to Creating Viral TikTok Content
Stay on Trend.
Keep yourself updated with the latest trends and challenges on TikTok, and create content that is in line with these trends. Creating content that is relevant and relatable to your audience will increase its chances of going viral.
Use Popular Soundtracks and Hashtags.
Use popular soundtracks, hashtags, and filters to make your videos more engaging and discoverable. This will increase the visibility of your content and reach a larger audience.
Tell a Story.
People love storytelling, so create content that tells a compelling story that resonates with your audience. This makes your content more shareable and increases its chances of going viral.
Show Your Creativity.
TikTok is all about creativity, so don't shy away from trying new things and experimenting with different styles and formats. Be unique and creative in your content creation, and you'll attract more followers and reach a larger audience.
Collaborate with Other Creators.
TikTok is a community, so collaborate with other creators to create engaging content that appeals to both of your audiences. This can expose your content to a new audience and help it go viral.
Engage with Your Followers.
Respond to comments, message your followers, and participate in challenges to keep your audience engaged and interested in your content. This will help your content become more shareable and increase its chances of going viral.
Create Content Consistently: 6 Tips for Budding UGC Content Creators
1. Create a schedule
Decide on a specific day and time each week to dedicate to content creation. Stick to this schedule as much as possible.
2. Set goals
Determine what specific content you want to create and set achievable goals for yourself. This will help keep you focused and motivated.
3. Make it a habit
Consistency is key. The more you make content creation a habit, the easier it will be to stick to it.
4. Take breaks
Don't burn yourself out by trying to create content all the time. Take breaks when you need them and come back refreshed.
5. Stay organized
Keep track of your ideas and plan out your content in advance. This will help you stay on track and avoid procrastination.
6. Stay accountable
Share your content creation goals with someone else or join a community of content creators where you can hold each other accountable. This will help you stay motivated and ensure that you continue to create content consistently.
4 Tips For Amazing Indoor Natural Light Photography
Tip 1: Choose the right time of day
The best time for indoor natural light photography is during the daytime when there is plenty of natural light coming in through the windows. Early morning and late afternoon are also great times to shoot, as the light is softer and more diffused.
Tip 2: Use a reflector
A reflector can help you bounce light back onto your subject, filling in shadows and creating more even lighting. You can use a white foam core board or purchase a professional reflector.
Tip 3: Position your subject near a window
Natural light from a window can provide beautiful and flattering light for your subject. Position your subject near the window and experiment with the angle of the light by moving them closer or further away from the window.
Tip 4: Avoid direct sunlight
While natural light can be beautiful, direct sunlight can create harsh and unflattering shadows. If the sunlight is too bright, consider diffusing it with a sheer curtain or a piece of white fabric.
Photography by Kelley Raye
5 Ways to Create Content that Tells a Story
Storytelling is an essential element of content creation. It is what creates a connection between the audience and the brand. Stories are powerful tools that can evoke emotions, inspire, educate, and entertain. Therefore, it is crucial to master the art of storytelling in your content creation. Here are some tips on how to tell a story through content creation:
1. Start with a clear message or theme
The story you want to tell should have a clear message or theme that resonates with your audience. It should be relevant and address a specific problem or challenge that your audience is facing. Your message should be authentic and align with your brand’s values and mission.
2. Use visual content
Visual content helps to tell stories in a powerful way. Images, videos, infographics, and other visual elements can help to capture your audience's attention and communicate your message more effectively. Ensure that your visual content is relevant and of good quality.
3. Use a compelling narrative
Your story should have a compelling narrative that engages your audience from the beginning to the end. It should have a clear beginning, middle, and end. Use storytelling techniques like suspense, humor, and emotional appeal to make your story more interesting.
4. Use real-life examples
Real-life examples help to make your story more relatable and engaging. Use customer testimonials, case studies, and success stories to illustrate your message. Real-life examples will help your audience to connect with your brand and make your message more memorable.
5. Be authentic
Authenticity is key in storytelling. Do not try to be someone else or copy someone else's style. Your story should reflect your brand's personality, voice, and tone. Being authentic will help to establish trust and credibility with your audience.
Storytelling is not just about telling a good story. It is about creating a connection with your audience and conveying your message in a memorable way. By following these tips, you can create content that tells a story and resonates with your audience. Remember to be authentic, use visuals, and real-life examples, and have a compelling narrative.
Photography by Kelley Raye
Atlanta Studio Branding Session with Marketing Maven Christina Haywood
Photographer: Kelley Raye
Atlanta Photo Studio: Neutral Moon Studio
Client: Christina Haywood
8 Reasons Why You’ll Love Shooting in a Photography Studio
1. Complete control over the lighting
In a photography studio, the photographer has full control over the lighting. They can adjust the lights' position, intensity, and color to get the perfect shot. This level of control allows for greater consistency in the images and results in fewer post-processing adjustments.
2. No unpredictable elements
Shooting in a studio eliminates any unpredictable elements, such as weather conditions, background noise, or unexpected people walking into the scene. This means that the photographer can focus entirely on capturing the perfect shot without any distractions.
3. Easily changeable background
Photographers have access to different background materials that they can use to create different effects in their photos. They can quickly switch between backgrounds to give more variety to their clients.
4. Access to professional equipment
Photography studios are usually equipped with professional-grade cameras, lenses, and other equipment, which allows photographers to produce high-quality images.
5. Convenient and comfortable setting
Photography studios offer a comfortable, convenient setting for both the photographer and the clients. There are often amenities such as changing rooms, makeup areas, and lounges, making the entire shoot experience more comfortable and enjoyable.
6. More creative freedom
Having a controlled environment allows photographers to experiment with different poses, props, and lighting setups. They can try out new techniques and push their creative boundaries without any external limitations.
7. Consistent results
Since the studio environment is controlled, the photographer can reproduce the same lighting and settings for different shoots. This leads to consistent results and builds trust between the photographer and their clients.
8. Flexibility in scheduling
Studios generally have flexible scheduling options, allowing photographers to book their sessions according to their convenience. This is especially helpful for those who have busy schedules or need to schedule shoots during specific times of the day.
Photography by Kelley Raye
Hot Studios Don’t Gatekeep: Our Top 6 Reasons to Book a Branding Photographer in 2023
1. Visuals establish your brand.
A branding photographer can help you create a unique visual identity for your brand by capturing images that convey your brand's values, mission, and personality.
2. It’s time to tell your story, babe.
Professional photography can tell the story of your brand in a powerful and authentic way, helping to increase awareness and build trust with your audience.
3. Make a lasting impression.
High-quality images that are consistent with your brand message and style can leave a lasting impression on your clients or customers, making them more likely to remember and recommend your brand.
4. Stand out from the ‘competition’.
Lets be honest, nobody can compete with you, but investing in professional branding photography is an effective way to set your brand apart from the girlies who rely on generic stock images or low-quality visual content.
5. Increase engagement.
Strong and engaging visual content is essential for any marketing strategy, and hiring a branding photographer can help you create images that are both visually appealing and designed to drive engagement. Give the people what they want.
6. Save time and resources.
When you hire a professional branding photographer, you can focus on other aspects of your business while they take care of creating compelling visual content for your brand. This can save you time and resources in the long run, allowing you to scale your business more efficiently. We love an outsourcing boss.
Photography by Kelley Raye
We Tried Optimizing SEO- Our Top 5 Reasons Why It Works
Search Engine Optimization, commonly known as SEO, is the practice of increasing the quality and quantity of traffic to a website through organic search engine results. The importance of optimizing SEO cannot be overstated in today's digital age. Let’s discuss why optimizing SEO is essential to a better performing business and brand.
Organic Traffic
Organic traffic is the most significant source of traffic for any website. Organic traffic refers to the traffic that comes to your website through search engines like Google, Bing, and Yahoo. When you optimize your SEO, you make it easier for search engines to understand your website’s content, resulting in higher visibility in search engine results pages (SERPs). As a result, your website receives more traffic, which leads to more conversions, more leads, and ultimately more revenue.
Brand Awareness
Optimizing your website's SEO can significantly improve your brand awareness. By ranking higher in search engine results pages, you can attract more users and increase their awareness of your brand. If people find your website on the first page of search engine results, they are more likely to trust it, and this can lead to an increase in brand loyalty.
User Experience
SEO optimization does not just involve optimizing your website for search engines. It also involves optimizing your website for user experience. When you optimize your website for SEO, you make it easier for users to navigate and find the information they are looking for, resulting in a better user experience. A better user experience can lead to increased user engagement, more shares, and better conversion rates.
Competitive Advantage
Optimizing your website’s SEO can give you a competitive advantage over your competitors. If your website ranks higher in search engine results pages than your competitors, you are more likely to attract potential customers who are searching for your products or services. This leads to higher website traffic, more leads, and more revenue.
Cost-Effective Marketing
SEO is cost-effective compared to other forms of digital marketing. Unlike paid advertising, SEO does not require a large budget, but its effects can last longer. Once your website ranks higher in search engine results pages, it can continue to generate traffic without additional costs. This makes SEO a cost-effective way to increase your website's visibility and attract more customers.
Optimizing your website's SEO is crucial to improving your website's visibility, increasing your brand awareness, enhancing user experience, gaining a competitive advantage, and reducing marketing costs. With the right SEO strategies, your website can reach its full potential and attract the traffic, leads, and revenue it needs to succeed.
Photography by Kelley Raye
“Do I Really Need a Headshot?” You asked. We answered.
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Reason #1: Professionalism
A headshot conveys professionalism and can help you stand out among other candidates or professionals in your field.
Reason #2: Branding
A headshot can be used for personal branding purposes, such as on social media profiles or business cards.
Reason #3: Networking
Having a professional headshot can make networking easier, as it gives others a visual representation of who you are and what you do.
Reason #4: Job applications
Many job applications require a headshot, especially in certain industries such as modeling, acting, and broadcasting.
Reason #5: Personal confidence
A quality headshot can boost your confidence and help you feel more self-assured in professional or social settings.
Reason #6: Identity
A headshot can help establish your identity and ensure that others associate the right image with your name.
Reason #7: Online presence
In a digital age, having a professional headshot is essential for establishing an online presence and making a strong first impression.
Photography by Kelley Raye
Content Creation for Beginners: 7 Tips To Get You Started
In today’s digital age, content is queen. Whether you are a business owner looking to promote your product or service, an influencer promoting your brand or a budding thought leader looking for your people, creating quality content is going to be a major key to your success.
However, as a beginner, it can be overwhelming to know where to start. Lucky for you, we’ve got 7 tips to help you get started on your own content creator journey.
Tip 1: Identify your audience.
The first step in creating great content is knowing who you are creating it for. Understand their interests, likes, dislikes, pain points, and what motivates them. Conduct research, surveys or polls to gather data about your ideal audience. This helps to tailor your content to their preferences and keep them engaged.
Tip 2: Choose the right format.
There are various formats of content you can create such as blog posts, podcasts, videos, Pinterest infographics, TikTok, Twitter and more. Choose the platform or format that is easiest for you to convey your message on a consistent basis and one that your your target audience commonly uses.
Tip 3: Plan your content.
Plan your content strategically by using tools like Planoly, Google Drive or your own custom content calendar. A content calendar will help you stay organized, plan ahead, and ensure that you produce consistent content. It also allows for better time management and ensures that you cover all the relevant topics.
Tip 4: Find and develop your unique voice.
Your unique voice with help you create content that stands out from the crowd. And the crowd is huge. Develop a tone that resonates with your target audience and differentiates your brand from others. Be authentic, relatable, and engaging to keep your audience interested. Keep it real and keep it consistent.
Tip 5: Research your niche.
Ensure that your content is informative, accurate, and original. Research topics about your niche thoroughly to avoid redundancy, plagiarism or incorrect information. Utilize credible sources and conduct fact-checking to ensure that your content is reliable.
Tip 6: Optimize SEO.
One of our favs. Include keywords in your content (especially blog posts) that target your audience’s search queries. Optimize your content for SEO by incorporating meta descriptions, title tags, headings, and subheadings (even on your photos!). This helps to improve your visibility on Google and increase traffic to your website.
Tip 7: Measure your success.
Measure the success of your content by tracking metrics such as views, likes, shares, and comments. Analyze the data and adjust your content based on the feedback to improve its performance.
Overall, creating quality content is a rewarding experience. It attracts and retains your target audience, enhances your brand’s reputation, and drives business growth. We hope these tips help you start your journey to creating content that will resonate with your audience and help you achieve your goals.
Unsure of How to Create Engaging TikTok Content? Try this.
TikTok has become one of the most popular social media platforms in recent years. With its unique and engaging content format, users are always on the lookout for new, creative ways to create content for their followers. Here are the best ways to create content for TikTok:
1. Identify your target audience
Before creating content, identify your target audience. This will help you understand the type of content they like and engage with.
2. Keep it short and engaging
The key to creating successful content is to keep it short and engaging. The attention span of TikTok users is short, and so you need to create content that grabs their attention quickly.
3. Use trending music and hashtags
TikTok is known for its music and trending hashtags. Use popular music and hashtags to increase your reach and engagement.
4. Collaborate with other creators
Collaboration is a great way to create engaging content on TikTok. Collaborate with other creators in your niche to create content that resonates with your audience.
5. Tell a story
TikTok is a platform that values storytelling. Use the platform to tell stories that connect with your audience.
6. Make use of special effects
TikTok offers a wide range of special effects that can be used to make your content more engaging. Experiment with different effects and try to create unique content.
7. Be authentic
Authenticity is key on TikTok. Create content that reflects your personality and brand.
8. Stay consistent
Consistency is essential when it comes to creating content on TikTok. Post content regularly to keep your followers engaged.
Creating content for TikTok requires creativity and persistence. Use the tips above as a guideline to help you create content that connects with your audience and grows your TikTok profile. And don’t forget to follow us on TikTok @neutralmoonstudio <3
Photography by Kelley Raye
You Should Be Using a Lifestyle Photo Studio to Create Content. Here’s 3 Reasons Why.
1. It’s a Controlled Environment.
A lifestyle photography studio provides a controlled environment where you can control the lighting, background, and other essential elements for your photoshoot. This helps to ensure consistency in your photos and enables you to capture the perfect shots that meet your needs.
2. Professional equipment at your fingertips.
Photography studios are often equipped with seamless backdrops, professional lighting, and other equipment and accessories that help you capture high-quality photos. This means that you don't have to invest in expensive equipment to create your content. All you need is your phone or camera and time to make magic!
3. It’s a playground for creativity and collaboration.
By creating content in a lifestyle photography studio, you can collaborate with other creatives to bring your vision to life easily and conveniently. Together you can hash out different techniques, angles, and styles to make your content stand out from the crowd.
Photography by Kelley Raye
How To Prep For Your Branding Photography Session
As a human in 2023, we all should be aware of the importance of branding by this point. But have you ever considered how visual branding can impact your marketing efforts? Professional branding photography is one way to ensure your brand’s visuals are cohesive and compelling. If you’re considering a branding photography session, here are the best ways to prepare.
1. Define Your Brand
Before jumping into a branding photography session, take a moment to define your brand. What message do you want to convey? What emotions do you want to evoke? What colors and designs represent your brand? Knowing your brand identity will help you communicate effectively with your photographer and ensure the session captures your brand’s essence.
2. Narrow Down the Session Theme
Branding photography sessions can cover various areas of your business, from your products and services to your team and workspace. To keep everything organized and cohesive, choose a theme or vibe for your session. For example, if you run a wellness center, you might want to focus on capturing the relaxing atmosphere in addition to what a client can expect when they work with you.
3. Hire a Professional Photographer
Investing in a professional photographer is crucial for achieving high-quality results that truly represent your brand. Research photographers in your area and look at their portfolio to ensure their style and experience aligns with your vision. Don’t forget to ask about pricing, scheduling, and what’s included in the package.
4. Hire a Professional Makeup Artist
Even if you don’t wear makeup on a daily basis, a photographer is always going to advise you to hire an mua. A polished face is going to pop on screen in a way that will leave you feeling confident and ready to take on the world. And for non-makeup wearers, a true makeup expert will know how to do everything from the natural, fresh face look to high glam; so no matter your preference, be sure to have a MUA on stand by to help bring out your best features.
5. Create a Mood Board
With your brand and theme in mind, a mood board will help you relay to your photographer the type of images you would like to achieve. Your mood board will also jump-start the shot list that your photographer should create for you.
6. Secure a Space
Choose a space that already has a vibe that complement your brand’s theme. This could be a bustling downtown street, a lifestyle photography studio, your home office and more. If you’re shooting inside a studio, be sure to research and book the space a few weeks in advance. Bonus points if the studio you love already has props as well, which means less stuff to remember to bring with you.
7. Plan Out Your Wardrobe
You and your team will be the stars of the branding session, so make sure you dress appropriately. Choose clothing that aligns with your brand’s style and colors, and avoid wearing clothes with prominent logos or patterns that may clash with the images’ overall aesthetic.
In conclusion, preparation is key to a successful branding photography session. By following these tips, you can ensure your session captures your brand’s essence and gives your marketing efforts a boost.
Photography by Kelley Raye
Planning a Family Holiday Photo Session? Be Sure to Check These Off the List.
As the holiday season approaches, many families begin to plan their annual family photo shoots. These photos serve as a way to capture memories of the holidays and make great gifts for extended family members. However, it can be challenging to decide when to schedule your family photo shoot. Here are some tips to help you determine the best time to plan your holiday family photo shoot.
1. Consider the Weather
One of the most important factors to consider when planning your family photo shoot is the weather. If you live in an area with harsh winters, you may want to schedule your photo shoot during the fall months to avoid inclement weather conditions. You may also consider shooting in a temperature-controlled lifestyle photo studio, so that no matter the weather, you can still have fun creating cozy, aesthetic family holiday photos.
2. Plan Ahead
It is essential to plan ahead when scheduling your family photo shoot. Many photographers book up quickly during the holiday season, so you will want to make sure you secure a photographer well in advance. You should also allow plenty of time to coordinate outfits, a makeup artist and any props you may want to include in your photos.
3. Consider Your Family’s Schedule
Another factor to consider when planning your family photo shoot is your family’s schedule. With school events, work obligations, and other commitments, finding a time that works for everyone can be challenging. Be sure to coordinate schedules early on so that everyone can block off the necessary time to take part in the photo shoot. Many photographers host holiday mini sessions on weekends for families with school-age children, around the end of October through the beginning of December to allow time for photo delivery before the holdiays.
4. Think about the Purpose of the Photos
When planning your family photo shoot, you should also consider the purpose of the photos. Are you taking them solely for holiday cards or gifts, or do you want them as a keepsake to remember the holidays? Knowing the purpose of the photos can help you decide the best time to schedule your photo shoot as well as give you enough time to curate your wardrobe and location to match your vision.
There is no right or wrong time to schedule your holiday family photo shoot. It ultimately depends on your family’s schedule, the weather, and the purpose of the photos. However, planning ahead and coordinating schedules early on will help ensure that your family photo shoot is a success. With a little bit of planning, you can capture beautiful memories to cherish for years to come.
Photography by Kelley Raye
Modern Holiday Studio Mini Photography Sessions | Atlanta
Some holiday cards are going to pop this year with our modern + neutral holiday set up. We had a blast hosting TWO sold out holiday mini session days with some amazing families. Check out a few of them below!
Photographer: Kelley Raye
Location: Neutral Moon Studio
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Atlanta Lifestyle Editorial Photography Session: Arrianna Marie
Model: Arrianna Marie
Wardrobe Styling: Kelley Raye
Photographer: Kelley Raye
Makeup: Noire Diamond Aesthetic
Location: Neutral Moon Studio
