wellness branding & strategy

Embodiment starts with you.

If you’ve been feeling that quiet pull to do things differently, to stop waiting until you feel “ready,” and to finally show up as the version of you who takes her work and her vision seriously, you’re in the right place. This experience is for the yogi or wellness entrepreneur who knows there is more available when you commit to your brand with the same intention you bring to your practice. It’s for the moment you decide to stop circling your potential and start building something that actually supports the life you want to live. If you’ve been craving clarity, momentum, and a fresh start that feels aligned and exciting, this is your invitation to step in.

A woman practicing yoga in a headstand pose on a gray yoga mat, with a beige wall in the background.
A woman with braided hair, gold jewelry, and a white top smiling at the camera inside a room with a mirror and exposed brick wall.
Person holding a collection of various crystals and minerals in their hand.
A woman in pink workout attire practicing yoga indoors, sitting on a purple yoga mat with her arms raised above her head, eyes closed.
A woman with shoulder-length dreadlocks, dressed in a brown blazer, white top, and patterned brown pants, sitting on a modern white and chrome chair, smiling and gesturing with her right hand.
Close-up of a woman with gold earrings and intricate nail art, holding her hand over her chest, wearing a white top.
African American woman with long braided hair in a yoga studio, standing on a white yoga mat with rolled towels and candles around her, wearing a white wrap top and brown yoga pants.
A woman with red hair is holding a bouquet of purple tulips and has her eyes closed, smelling the flowers.
Woman practicing yoga kneeling on a yoga mat in a bright room.
Woman practicing yoga in a seated meditation pose on a green yoga mat with candles around her, sitting cross-legged against a textured wall.
Person lighting a candle with a matchstick on a table with a vase of pink flowers, a book, and a decorative object.
A woman sitting on the floor, stretching her legs, smiling, and resting her head on a yoga bolster in a room with light-colored textured walls and wooden flooring.
A woman with red hair, tattoos on her arms, smiling with her eyes closed, wearing a sleeveless cream-colored top, posing against a neutral background.
A woman with long braided hair and gold jewelry looking at her phone in a brightly lit room decorated with fairy lights and sheer curtains.
A purple yoga mat rolled up with a black strap, a pink water bottle, a white tote bag with blue text, a pair of black sunglasses, and white athletic shoes placed on a wooden floor against a white wall.
A woman practicing yoga indoors, bending forward with her hands and feet on a yoga mat, in a well-lit room with wooden floor and a potted plant.
A woman with dark, styled dreadlocks wearing makeup and jewelry, dressed in a light-colored blazer and a white top, smiling softly at the camera against a plain background.
Decorative table arrangement with a pink book titled 'Things How to Build No One Healthy Relationships Taught Us with Yourself and Others About Love' by Vex King, a lit candle in a jar, a green and white soap or stone, and some stacked neutral-colore
A woman with dreadlocks and hoop earrings smiling while standing near a brick wall.
A person sitting on the floor with their left arm resting on a rolled-up exercise mat. The person is wearing a white top with a small tear on the sleeve and brown pants, accessorized with multiple rings. The background shows a beige wall.
A woman with red hair sitting on a beige couch, laughing and reading a book titled 'Atomic Habits'.
A woman sitting on a sofa, wrapped in a fluffy blanket, holding a notebook and a pen, with a potted tree in the background.
A woman in pink workout clothes kneeling on a yoga mat in a room, drinking water from a water bottle.
Person practicing yoga in child pose on a gray mat inside a room with a wooden floor and a marbled wall with gold accents.
A woman sitting cross-legged on a yoga mat, wearing a black tank top, a beige cardigan, and black leggings, with a neutral background.
A woman with dreadlocks wearing a white long-sleeve top and brown pants standing indoors near a window with exposed brick wall.
A woman with long braided hair, wearing a white long-sleeve top and brown pants, on a wooden floor, holding and waving a large, brown, letter T-shaped object in front of a beige textured wall with artistic patterns.
A woman in pink workout clothes with a yoga mat on her shoulder, holding a coffee cup, adjusting her headphones, standing against a plain wall, preparing for exercise or a workout session.
A woman sitting cross-legged on a wooden floor, leaning against a rolled-up yoga mat or foam roller, with a beige textured wall behind her. She has dark skin, braided hair, and is wearing a white long-sleeve top and brown pants, accessorized with layered necklaces and rings. She gazes slightly upward with a contemplative expression.

wellness branding session

The ultimate wellness branding session created with Photographer and NMS Founder Kelley Raye.

Session includes:

  • Pre-Session Strategy Call to go over brand goals, mood board, etc

  • Session Prep Guide (including recommendations for hair, makeup, styling, props and more)

  • Inspo Mood Board for poses, wardrobe and ‘what do i do with my hands?’ moments

  • Up to (2) hours of studio time at Neutral Moon Studio

  • Stellar Creative Direction during your shoot, so you don’t need to know what to do with your hands/body, we’ll tell ya

  • An epic playlist + good, good vibes

  • Complimentary drinks & snacks to fuel the fun (NMS studio only)

  • Unlimited (&professionally retouched!) high-resolution images

  • Digital Image License for organic use on personal brand website and social media; permission required for third-party brands to use or re-post images

  • See faqs below for more info

Base Rate: $650

Note: Floating Yogi Monthly Members get 15%!

Book a Session

Or book a one-hour session with no strategy, mood board or pre session call; just show up & vibe

The Embodied Brand Bundle

Designed for yogis, wellness entrepreneurs, and soulful brands ready to show up consistently, confidently, and with intention.

This immersive branding package includes:

Pre-Session Brand Strategy (Up to 60 minutes) ($350 Value)

A guided brand clarity session before we ever pick up a camera.

We’ll cover:

  • Brand essence + energy (how you want people to feel)

  • Ideal client + how they actually find you

  • Offers you should be visually marketing right now

  • Content pillars (education, embodiment, lifestyle, offers)

  • Visual direction (vibe, locations, outfits, movement, props)

Custom Wellness Website Design (Squarespace)
($950 Value)

A calm, intentional website designed to feel like an extension of your energy.

What’s included:

  • 1–5 Page Custom Squarespace Design

  • Website Copy Direction & Structure

  • Integration of the Branding Photos we take <3

  • Mobile-Optimized Design (designed for booking on phones because that’s where their audience lives).

  • Basic SEO Setup (page titles, meta descriptions, and structure aligned for discoverability)

  • One round of edit requests before delivery (fee required for additional requests or website maintenance assistance)

Photo + Content Session (Up to 2 hours)
($650 Value)

A fully guided shoot focused on movement, presence, and real-life wellness moments.

You’ll receive:

  • Lifestyle branding photos

  • Yoga / movement imagery

  • Behind-the-scenes moments

  • Short-form video clips for Reels & TikTok

  • Intentional transitions + scroll-stopping movement shots

Decorative arrangement on a glass coffee table including a pink candle, a small black candle holder, a rock, a ceramic vessel with white intertwined objects, books, a bronze sphere, a lit candle, a coral-shaped sculpture, and a small skincare or cosmetic container.

Discounted Bundle Rate: $1,500

3-Month payment plans available for Floating Yogi Monthly Members only.
Floating Yogi Monthly Members get 15%!

Availability to book The Embodied Brand Bundle is intentionally limited. To ensure each client receives full creative and strategic support, this bundle is capped at two clients per month. Please inquire directly for the next available onboarding date.

Wellness Content Residency (Monthly Retainer)

Keep your social media accounts updated, maintain posting consistency and use the fact that you already paid to keep you accountable (if nothing else will do it) ;) Your business will grow when you keep showing up.

Included each month:

  • Up to 1-Hour photo/content session at Neutral Moon Studio

  • Short-form video capture for Reels & TikTok

  • Fresh lifestyle + movement imagery

  • Trending format support (transitions, hooks, pacing)

  • Content designed for the current season of your business

Base Rates:

  • Month-to-Month Retainer: $450/month

  • 3-Month Discounted Retainer: $1000/quarter

Note: Due to volume and availability, retainer clients are intentionally capped at 3 per month. Please inquire directly for the next available onboarding date.

Payment plans not available. Floating Yogi Monthly Members get 15%!

A woman in pink activewear kneeling on a yoga mat, drinking water from a pink water bottle in a cozy room with a white sofa and a stack of books.